Myla is an Australian designer passionate about visual communication’s role in supporting service, education and advocacy. She has been recognised for her work creating visual identities and engages with a range of clients from government initiatives to not-for-profit organisations.
Her collaborative approach is driven by conceptual design that builds an emotional connection with an idea, purpose or goal. Myla is passionate about engaging with the broader design community through events, podcasts and teaching.
Like its users or audience, goals, and needs, every project is unique. Therefore, my process and the range of talented people I collaborate with is dynamic, shifting to best fit the venture. However, no matter the scale, I approach every project with curiosity and a desire to understand the context it exists within and the people it exists for.
Foundations: Through listening and gaining insight into the projects vision, goals and parameters, we develop a reverse brief. The reverse brief acts as the starting point for our project and often includes a deliverables audit.
Exploration: The next step is to conduct interviews with stakeholders and current or possible users/audience groups, as well as look at the category overall. Then we define end-user personas plus the tone and personality of the project. This results in a strategy document that guides the work moving forward.
Guiding concept: Drawing from the context we develop a frame through which to communicate the projects values and intentions. The guiding concept is a truth central to the project and vital in communicating its purpose.
Visual communication: We begin to look at how the brand communicates its guiding concept visually. One visual treatment with two revision rounds suits the needs of most projects, however, this is decided case by case in collaboration with the client.
Application: In this stage the identity is brought to life across its required touchpoints.
“Working with Myla was a breeze from start to finish. Her calm nature was exactly what we needed working on this large campaign. Myla helped the vision of Period Pride come to life through her innovative thinking and willingness to push boundaries in her designs. She managed to bring our audience along for the ride while bringing in new supporters and champions of Share The Dignity allowing us to exceed our targets for the campaign. Working with Myla was honestly a joy and I hope to have the opportunity again in the near future."
Katie Norbury
Marketing and Communications Manager
Share the Dignity
“Some people just have good design instincts. Myla is one of those people.
During my time working with her, she showed a natural ability to consistently find the best solutions to design problems, with a design maturity way beyond her years. She understands campaign work and always sees the bigger picture.”
Rem Brujin
Creative Director
Brainheart
“Working with Myla was an absolute pleasure due to her immeasurable calmness, strong work ethic and friendly communication to both colleagues and clients alike.
I had the good fortune of seeing Myla’s amazing design skills in action and prove many times that her creativity works seamlessly with even the most specific of client requests.
I believe Myla would be an amazing asset to any business, not only for her design aptitude and creative prowess, but her lovely and extremely amiable disposition.”
Bec Humphrey
Design Lead & Experience Designer
Mad/Keen & Nice
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